Projects
The Genesis Invitational
The Challenge
The Genesis Invitational, hosted annually at the prestigious Riviera Country Club, required seamless transportation for a diverse audience that included general spectators, volunteers, staff, media, caddies, and VIPs. The Tiger Woods Foundation needed a partner who could manage complex shuttle logistics across multiple remote parking locations, accommodate large daily crowds with minimal delays, provide accessible transportation, and coordinate closely with tournament operations to ensure smooth ingress and egress
The Process
TMS approached the event with a proven, structured, and flexible transportation plan tailored to the high standards of a professional golf tournament:
- Comprehensive Operations Planning
Created detailed shuttle plans including maps, load zone layouts, staffing assignments, and contingency routing.
- Targeted Shuttle Services
Operated multiple dedicated shuttle routes for general public, volunteers, media, and VIPs, ensuring each group’s unique needs were met.
- Staffing Optimization
Deployed staggered staffing to match peak flows and provided clear training on primary and alternate shuttle routes.
- Real-Time Coordination
Maintained open communication with the Tiger Woods Foundation, adjusting in real time based on feedback and crowd flow.
- Performance Monitoring
Tracked KPIs such as wait times, shuttle departure reliability, staff coverage, and guest feedback for continuous improvement.
The Results
Operational Excellence
Transported over 4,500+ spectators and 1,000+ staff/volunteers on peak tournament days
Optimized Routing
Achieved high on-time performance and minimized wait times through proactive route and staffing strategies
Positive Guest Experience
Maintained a safe and smooth shuttle experience across all service groups, enhancing the overall event atmosphere
The Conclusion
The Genesis Invitational exemplifies TMS’s ability to execute high-quality, large-scale shuttle and parking programs in tight, high-profile environments. Our consistent year-over-year involvement has established us as a trusted transportation partner to the Tiger Woods Foundation, contributing to the event’s elevated guest experience and operational success. Through collaborative planning, adaptability, and real-time responsiveness, TMS continues to deliver the experience at one of golf’s most prestigious tournaments.