Projects
Splunk .conf25
The Challenge
Splunk .conf25, held in Boston, MA, required a sophisticated shuttle transportation program to move attendees between multiple Boston-area hotels, the MCEC (Thomas M. Menino Convention Center), and the MGM Music Hall at Fenway for the high-profile closing event featuring Weezer. The event, organized by George P. Johnson on behalf of Splunk, needed a partner capable of coordinating efficient service across multiple venues, accommodating fluctuating ridership patterns between Splunk University, the conference programming, and the evening concert, and managing tight ingress and egress windows, particularly for the “Search Party” concert event.
The Process
TMS implemented a flexible and responsive transportation plan built around service quality, timing precision, and adaptability to real-time demands:
- Strategic Scheduling
Designed shuttle operations during peak ingress/egress and off-peak hours.
- Route Coordination
Mapped hotel locations and coordinated route groupings to minimize ride time and streamline bus flow to and from the convention center.
- Event Push Strategy
For the “Search Party” closing event at MGM Music Hall, TMS activated a concentrated dispatch strategy to handle a surge of riders within a narrow window, executing both ingress and egress without delays.
- Close Collaboration
Maintained active communication with GPJ’s on-site production team, adapting in real-time to support program adjustments and optimize attendee flow.
The Results
Operational Excellence
Smooth execution of daily shuttle service to and from Boston hotels and the convention center
Positive Guest Experience
High satisfaction with “Search Party” concert shuttle operations, which handled a major surge in passenger volume with zero incidents and minimal wait times
Efficient Staffing
Flexible staffing and vehicle deployment allowed TMS to scale operations in response to lower-than-anticipated daytime ridership while maintaining service excellence
Client Satisfaction
Positive client feedback for the adaptability and operational control demonstrated during key event moments
The Conclusion
Splunk .conf25 showcased TMS’s ability to scale and adapt shuttle service in a dynamic conference environment. From consistent daily service to the high-pressure “Search Party” movement, TMS delivered reliable, efficient, and guest-friendly transportation that enhanced the overall attendee experience. Our partnership with GPJ reinforced our strength in collaborating with production agencies to fulfill the unique transportation needs of leading tech events.